Our world has become a “Global Village”, which according to Marshall McLuhan means we can know information about our neighbor’s life in the same amount of time as finding out information that is half way around the world. He says geography is no longer an obstacle for communication (lecture). Internet, TV, texting, skype, social networking are all gateways to information and communication no matter where you are! (Mostly). Music and song artists are known everywhere, if you say Justin Bieber when your in Japan, Germany, Switzerland, Canada or pretty much anywhere, most of them will know who you are talking about because he is talked about everywhere through various types of mediums.
Another theory McLuhan had was his idea that “medium is the message”. Katie Warfield put a definition of what this means in her lecture power point, “McLuhan’s insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself” (lecture). So when looking at a medium that plays songs, such as the radio you can receive one message, but when looking at the song visually like a music video on youtube, it change the role of the songs message.
For example, listening to Kelly Clarkson’s “Mr. Know it all” song, I got the idea that she was talking about an ex- boyfriend and is showing that he doesn’t know who she is, and how he can’t control her every move.
So this is the message I get when listening to this song over the radio, or on my ipod. But, when I saw the music video on TV (a different medium) this changed my interpretation of the song, and also seeing her explanation of the meaning of the video which you will see below. In the music video she has ads from newspapers, magazines and on TV about paparazzi and how she is fed up with the constant put downs, and making statements about whom she is and what she is doing, when they have no idea.
This can happen quite often with songs, when you put them into different medium they can end up giving you a different message of what the song is about. McLuhan recognized how much medium can influence the message of something, and this was even before the Internet, so imagine how much medium really influences the message now. This ties in with how fast the medium message gets sent around the world, which connects to his theory of global village.
Warfield, Katie. “How do media technologies shape how we think and how we communicate?” Communications 1100. Kwantlen Polytechnic University. Feb. 28. 2012. Lecture.
By Breanne Kamrudin